Before partnering with Sportsfay, the Chinese Chess Association of Hong Kong, China faced challenges in ticket sales, including limited reach and inefficient management of ticket distribution. The manual process required staff to handle every transaction individually, which not only slowed down enrolment but also increased the likelihood of mistakes in processing payments. The manual process often led to delays and frustrated participants, impacting overall attendance at events.

After collaborating with Sportsfay, the Association experienced a significant improvement in ticketing efficiency. The platform provided a user-friendly interface, expanded their audience reach through online marketing, and streamlined the sales process. The platform automates payment transactions, allowing for secure and swift processing. This reduces the administrative burden on staff and minimizes the payment-related errors.